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A BIT ABOUT ME:

My name is Sarah Borchardt, and I am currently an Associate at Hill + Knowlton Strategies in Austin, Texas. I'm a proud graduate of the University of Oregon, receiving my B.S. in public relations with a minor in business administration in June 2017.

In the past year and a half at H+K, I have worked directly with clients including Mazda, Procter & Gamble, Spotify and more on media relations and measurement. I spend my time combining data and written insights to inform clients on quarterly media performance or after a new campaign or event. I also work on a variety of CSR and influencer campaigns, informing clients on how to connect directly with consumers in today's influencer and social responsibility-based environment.

While I hail from the San Francisco Bay Area, I currently live in Austin, Texas.

I relocated here after working in the world of sports media as a digital media intern for the San Jose Sharks. I have learned how to create content quickly (such as during a game) and how to analyze what works for our audience and what does not, which helped me greatly in my current client work.

I am passionate about sports, music, coffee, friends + family, my dog and my Ducks, to name a few. I hope to keep each of these things close to my heart as I continue into my professional life in Austin and beyond.

Thank you for checking out my online portfolio, I hope you enjoy!

PORTFOLIO

PORTFOLIO WORK

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NEW BUISNESS WORK

For H+K new business pitches, I frequently assist by using an global audience tool, Global Web Index, to develop insights on the target audience we are recommending in the pitch. See below for an example I put together for Angostura Bitters, business we won.

SOCIAL MEDIA

At my internship with the San Jose Sharks, I am in charge of a majority of the social media for the AHL affiliate team, the San Jose Barracuda. I tweet during all games, and use Photoshop to create different graphics and GIFs in order to engage our audience. I also gather all the analytics for each San Jose Sharks social platform, and help to determine which content was the most heavily engaged with and which content was not.

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CAMPAIGN LAUNCH

When working on the brand and marketing team for the Emerald Media Group at Oregon, my team and I launched a new campaign, complete with a website and new social media accounts, in order to appeal our side of the brand to more students on campus. This campaign was called Emerald Essentials, and attached is a summary of the results during my time of the team.

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